Portfolio Of Work
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![Andaz San Diego rooftop at dusk — luxury hospitality marketing case study by Michael McShane]()
Ivy Hotel/ Andaz San Diego
Spearheaded marketing campaigns that expanded the brand's reach and solidified its presence in the luxury hospitality market.
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![Hakkasan Group nightclub crowd at a live show — global entertainment and nightlife marketing]()
Hakkasan Group
Managed multi-million-dollar budgets and launched innovative marketing strategies, establishing the brand as a leader in the global entertainment and nightlife industry.
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![R23 Law case study — legal marketing and lead-generation funnel for a California consumer-protection firm]()
R23 Law
Developed a lead-gen funnel for R23 Law, boosting brand authority and measurable growth through targeted marketing, SEO, and confidential data strategies.
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![Enlightened Hospitality Group venue interior — nightlife and restaurant brand marketing]()
Enlightened Hospitality Group
Oversaw digital and traditional marketing efforts that enhanced brand recognition, growing customer loyalty and driving significant revenue growth
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![MAC Hospitality Group]()
MAC Hospitality Group
Streamlined marketing operations, implemented content strategies, and integrated venue management systems to enhance efficiency across nightlife and restaurant venues, positioning the brand for strategic growth in a competitive market.
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![Rhino Brands venue exterior at night — entertainment brand growth marketing case study]()
Rhino Brands
Led strategic marketing initiatives that boosted brand visibility and increased customer engagement, driving exponential growth for this iconic entertainment brand.
Need this kind of strategy for your business?
These campaigns ran on seven-figure budgets. The discipline behind them — positioning, foundations, measurement — is what The Boring Digital Co. now brings to small professional businesses at fixed scope. No retainer trap.