Case Study: Rhino Confidential
Launching a Creator-First Platform in a Restricted Advertising Environment
Overview: In response to continued bans and advertising restrictions across Meta platforms, Spearmint Rhino Corporation sought to build a proprietary digital platform that would allow adult entertainers to monetize directly through subscriptions, while also giving the company more control over brand messaging and customer data.
Strategy:
Developed the platform concept with dual goals: recurring revenue and creator empowerment.
Used JotForm + Zapier to build user funnels and connect submission data to segmented flows in Klaviyo.
Launched a branded Shopify front-end to handle payment processing and subscriptions.
Developed a three-tier segmentation in Klaviyo (Creators, Consumers, Staff) to tailor onboarding, engagement, and retention flows.
Created a creator onboarding playbook including photoshoots, content timelines, and email/social rollout.
Execution Highlights:
Rolled out RhinoConfidential.com as a standalone brand and platform.
Collaborated with development team to integrate custom data capture fields and trigger logic.
Launched with an influencer campaign utilizing existing entertainer network.
Produced custom content and automated drip campaigns for creator outreach and user conversion.
Results:
2,000+ subscribers within the first 90 days
80% month-over-month creator retention
1.4x ROI from the initial $10K launch budget
Tripled digital visibility in regions affected by platform bans through email/SMS workflows
Technology Used:
JotForm (data collection)
Klaviyo (segmented CRM and flows)
Shopify (subscriptions)
Zapier (automation between tools)
Key Takeaways:
Creator platforms require a hybrid strategy of community-building and funnel optimization.
Operating outside of traditional ad platforms requires deep CRM expertise.
Empowering creators through strong onboarding, clear communication, and support materials dramatically improves retention.
Objective
To design and launch a branded creator platform that could operate outside of traditional advertising channels, support multiple user types (creators, staff, customers), and generate recurring revenue without relying on Instagram, Facebook, or TikTok
My Role
As Chief Marketing Officer, I led the concept development, user flow mapping, tech stack selection, rollout strategy, influencer onboarding, and customer journey development.
